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These bottles usually have “by Dean and Dick” beneath the Mountain Dew logo. Hartman Beverage pulls out the bottles stashed in the warehouse back in ’51 and begins commercially selling ACL Mountain Dew.īrothers Richard and Dick, along with Herman and Dean Minges, work out a deal with Ally and begin bottling Mountain Dew at their Fayetteville, NC Pepsi plant. The very first ACL Mountain Dew bottle reads: “by Charlie – Jim and Bill” (Charlie Gordon, Jim Archer and Bill Kibler) Mountain Dew becomes available commercially. Beneath the Mountain Dew logo, the bottle also reads: “by Barney and Alley.” When the bottles arrive they are stashed in a warehouse.Ĭharles Gordon decides that Tri-City Beverage needs to expand its soft drink choices and contacts Ally Hartman who agrees to sell its first Mountain Dew franchise to Tri-City Beverage. The green bottle, in white paint, has a revenuer running from an outhouse as a hillbilly shoots at him. The gun-happy hillbilly, newly nicknamed Gran’ Pappy, becomes the Mountain Dew mascot.Īlly orders green bottles of the first ACL Mountain Dew. The Hartman brothers trademark their label.ĭuring this period, the label on the bottle has its makers’ signatures beneath the name Mountain Dew. On the way back from the convention the brothers meet Charlie Gordon, of Tri-City Beverage, who is interested in the brothers’ drink. The Hartman brothers add a label to the bottle, featuring a drawing of a hillbilly with a gun and the inscription, misspelled by the artist: “by BARNEY and OLLIE.” They take the bottle to a convention in Gatlinburg, Tennessee where they are assured by friends that their product, nothing more than a joke, could turn them a tidy profit. They affectionately call it “ Mountain Dew” after Tennessee Mountain Moonshine. Today, it is marketed to extreme sports fanatics and anyone who needs lots of energy to get things done.īrothers Ally and Barney Hartman, of Hartman Beverage bottle a drink containing lithium and lemon to be used as a personal mixer for hard-liquor bars. The company has always played up the hillbilly origins of its name, with a hillbilly for a spokesperson and slogans like “It’ll Tickle Your Innards” and “Dewin It Country Cool”. It is named after moonshine and started out as a lithium-infused lemon soda to be used as a whisky mixer.